Appearance has always created wonders. Due to evolutionary instincts people have always preferred someone who looks good to someone shabby or clumsy. The reason might be plain and simple. Appearance is always connected to personal care which in turn connects to active lifestyle. The traits that defines a person’s appearance are their height, weight, skin colour, facial symmetry, clothing etc. Since a person cannot have much influence over his height or skin colour, they are limited for further growth in these dimensions. While, clothing on other hand is something which can be vividly improved. Clothing can make you go places that you never imagined to. According to a survey by People’s Magazine, humans have always judged other humans based on their Visual Appearance. In this cut- throat competitive world where gaining stride has become very difficult, these small-small changes can create a big difference.
Since, clothing can change a person’s outlook, it has become a huge industry. People like Ralph Lauren utilised this opportunity and have created billion dollar industries with it.Clothing Industry is widespread, reaching to continents and islands. And in this time shift of clothing, we have also taken a seat and started enjoying the show. Indian based companies like Siyarams, Peter England etc., have changed the way fashion is seen.They have influenced people on a broader scale by introducing ethnic wears. Siyaram’s, famous for its suit lengths and other suit-based clothing is one of the most impressive outcomes of last decade. Indian clothing market has witnessed a shift in Indian people. They have shifted from denims to ethnic.
Here are the few ways how clothing has changed in Indian Markets and what influences them:-
1. The Big Fat Indian Weddings
Indian weddings are the biggest event or gala that a person can experience in Indian tradition. The traditional wedding comprises of many so called rasamswhich are protocols that need to be followed before the weddings. They start about a month before the wedding. Anyways, Indian weddings are no less than Milan fashion shows. All the relatives and friends come and meet together at 2-3 occasions. At these occasions everybody dresses to impress. One can witness western to Indian dresses. To capture these markets, clothing personnel have launched ethnic wear for boys and kids. These comprises of Sherwani, Kurta-Payjama etc. People young to old, seems to be interested in ethnic wear. The same goes on for women. The sarees, suitsetc. have influenced even young girls. The reason people have started to incline towards ethnic wear is that they feel a personal touch with their own traditions. A clothing that binds a person’s mind with their ancestry and makes him look good is a win-win situation.
2. The Quotidian Use
This class of clothing comprises the ones for daily use. They can be range from pretty simple to classic clothes. This is one place where clothing experts try their best to out-smart common people. The designers come up with new-new ideas and fashions that take people by storm. These ideas can be promoted using various methods and can influence normal people. The designer kids clothes are the ones which come with highest variability. These clothes can be printed or just designed in a special manner so that they look good just for kids. Usually the kids clothes’ are graphically printed and contain some animated themes. Designers spend a lot of time and do research so that they can come up with best clothes for kids. The designer clothes for kids cost based on the brand that you buy. An average piece of clothing can range from one hundred Indian rupees to five hundred Indian rupees. There are also specially designed clothes by designers which are due to any upcoming event or other important gala.
3. The Ones for Special days
This class contains clothes which are worn by people on special occasions. These can be birthdays, festivals and other such events. At these events people try to look their best and this is the point which captures the designers. They come up with new designs depending on the occasion and make huge sales. One of these events is the first birthday. First birthday of a kid is one of the most important day of his life and his family. The family tries to make it as special for him as they can. This kind of special vibe requires special dress for the kid hence, the first birthday dress is very important for a family. Designers exploit this need and come up with various clothes lining dependent on the gender of the kid. This way designers and other clothing personnel grab the opportunity and gradually improve their market sales.
After knowing these key points a little is left to the imagination of people. All this information makes a person think that is he choosing his desirable clothing or is the clothing industry making him choose. This vivid question can have answers in both ways. Either way, the evolutionary instinct tells us to choose the one with a better dressing sense. And we all know, in the survival of the fittest, the weak has no place. So keeping our wardrobes updated with the fashion and clothing industry is a must for all. Also with the trends and hype of clothes, we can try different combinations and increase our creativity. Since, clothes have this power to ennoble mankind, it should be taken seriously. While choosing a dress one should always keep in mind the purpose behind buying that dress, the occasion they have to use it for, the other clothing accessory they might need with it. With these questions asked and their answers found, a person has the true knowledge and is ready to shop some clothes for himself. The on-set of e-commerce have made it easier for us to choose. Since, the dressing sense has all this special regard in terms of society, one should always invest time and money in it.